Chic and classic Fendi small Shopping tote crafted in iconic Zucca logo canvas, featuring brown leather details and finished with silver-tone FF logo hardware. About the Fendi Logo: The classic Fendi Zucca logo has existed since 1965 when Karl Lagerfeld's collaboration with Fendi began. Lagerfeld, the creative powerhouse, wanted to make a fun, creative, and youthful space for fur makers, thus spurring the meaning of the iconic 'FF' logo: 'Fun Furs'. Fendi largely benefited from the logomania era between the 80s & 90s, using the inverted Zucca print on every item the house would create, and became the must-have item of the decade and a staple to pop culture.
